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Liverpool FC have signed a long-term deal with insurance brand AXA. Plans for the facility were first announced in 2018, with architecture firm KSS responsible for designs. 110 High Holborn “We are very pleased to strengthen our partnership with Liverpool Football Club, which has already enabled us to increase our brand recognition. Liverpool FC today welcomed the world's leading insurance brand, AXA, to the family in a new, long-term partnership. Liverpool have announced the club's stunning new £50m training facility in Kirkby will be called the AXA Training Centre. The multi-year deal, which will see AXA become Liverpool’s Official Global Insurance Partner, is particularly focused on the Asian market. French-based insurance giant AXA has announced a major new partnership with Premier League side Liverpool FC, in a move that the brand says marks the “reignition” of its global sponsorship strategy. Together we’ll work towards bringing to life really special experiences for our fans around the world.”. The state-of-the-art complete will be called the AXA Training Centre after the insurance com… AXA and Liverpool FC share common values on which we can continue to build opportunities for Liverpool fans, our customers and employees around the world,” said Thomas Buberl, chief executive of AXA. The multi-year deal, which will see AXA become Liverpool’s Official Global Insurance Partner, is particularly focused on the Asian market. Thomas Buberl, chief executive officer of AXA, said: “We are extremely excited and proud by this landmark step in our partnership with Liverpool Football Club. All rights reserved. That was a three-year deal beginning with the 2019/20 season and saw AXA … The new 9,200sqm AXA Training Centre boasts three full-size pitches, goalkeeping and warm-up areas, and indoor facilities including two gyms, a full-size sports hall, pool, hydrotherapy complex and specialist sports rehabilitation suites. Sitemap | Terms & Conditions | Privacy Policy & Cookies. "As a world leader in its industry, AXA shares our ambitions and values, which will provide the foundations for a special long-term relationship. 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Fifth Floor A planning application for sponsor signage on the building has been submitted to the local council. The facility will comprise three full-size pitches, goalkeeping and warm-up areas, two gyms, a sports hall, pool, hydrotherapy complex … Liverpool expand AXA deal to include training centre naming rights MLB debt hits US$8.3bn as Covid-19 sees club borrowing spike Report: Premier League PPV cost could be cut to UK£9.95 Liverpool have announced an expansion to their partnership with multinational insurance firm AXA as the club prepares to move into their £50m training centre in Kirkby, Nothing wrong with being a newcomer, so sign up to the Liverpool newsletter. “There are wider opportunities around the new training ground which we'll look at. This culture and belief truly complement our values of helping people to go further through our tagline: ‘Know You Can’.”. The multi-year partnership will involve the pair working together across the club's men's and women's teams, promoting healthy wellbeing and hosting a range of mass participation events and experiences. The renewed agreement with the multinational insurance firm will see AXA extend its original training kit relationship to a more holistic one focused on training as a whole as it becomes the club's official training partner, incorporating all LFC training gear. Curated and brought to you by TheStadiumBusiness team at Xperiology. The new facility, due for completion later in November and costing a reported UK£50 million (US$65.1 million), will now be known as the AXA Training Centre and marks the Premier League club’s first training complex naming partner. ", Axa / That was a three-year deal beginning with the 2019/20 season and saw AXA take over from online gaming firm BetVictor. Liverpool transfer news and updates including the latest on Erling Haaland, Thiago Alcantara, David Alaba, Kylian Mbappe, Mohamed Salah and more. The Reds are set to finally leave … The Reds are set to finally leave Melwood and move into the state-of-the-art facility during the November international break now the new facility has been completed following the slight delay caused the coronavirus pandemic. E: matthew.ord@newsco.com, Adrian Simcox, Sales Director October 27 – Premier League champions Liverpool have boosted their deal with AXA who have taken the naming rights to new club’s new Training Centre that becomes operational next month. Liverpool have announced the club's stunning new £50m training facility in Kirkby will be called the AXA Training Centre. The global insurer, which has today been named ‘Number one insurance brand in the world’ * for the 10th consecutive year, now becomes the club’s first global insurance partner. Who should start in goal for Everton against Manchester United? The new 9,200sqm facility incorporates two gyms, a full-size sports hall, a pool, a hydrotherapy complex, and specialist sports rehabilitation suites. © 2020 TheStadiumBusiness News. Our. London Will Home Bargains, B&M, Wilko and The Range close in lockdown? Sign up today for the latest news in one daily email, plus occasional event updates, direct to your inbox: French-based insurance giant AXA has announced a major new partnership with Premier League side Liverpool FC, in a move that the brand says marks the “reignition” of its global sponsorship strategy. We have already seen their emphasis on driving health, wellbeing, confidence, and self-belief and so deepening their relationship in the field of training makes this partnership a great fit.”. Everton fans give verdict on Carlo Ancelotti's Jordan Pickford and Robin Olsen decision.
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