Additionally, Dr. Rick notes that everyone has silent on their phone and putting too many decorative pillows on a couch defeats the purpose of a couch. This time, Progressive introduces Dr. Rick, a supposed “parenta-life coach” who helps home buyers avoid the fate of becoming their parents. Rick Parenta-Life Coach’ character for the Progressive Insurance commercials is a genius. Change ). That Downy Commercial With The “Hush Hush Baby” Song, commercialsociety.wordpress.com/2020/11/03/fee…, commercialsociety.wordpress.com/2020/11/02/ama…, commercialsociety.wordpress.com/2020/11/01/ama…, commercialsociety.wordpress.com/2020/10/31/gei…, commercialsociety.wordpress.com/2020/10/29/tha…, Feel Pretty With Jack In The Box's Sauced And Loaded Fries, Amazon Helps Tessa Become "Holiday Tessa", Geico: This Couple Hires A Play-By-Play Announcer For Their Daughter's Date, That Walmart Commercial With "You're All I Need To Get By". Progressive's "Turning Into Your Parents" campaign has been going on for a few years now (this spot is my favorite). News & Info about TV Spots from all around the world. Tagged with Bill Glass, Blue Hair, Dr. Rick, Parenta-Life Coach, Pillows, Progressive, Turning Into Your Parents. They rely on the old adage that even though you might be embarrassed by your parents, many of us ultimately take on these characteristics as we age. Change ), You are commenting using your Twitter account. In a previous spot, Dr. Rick helped another group of young homeowners on their journey to not turn into their parents by answering these very real and pressing questions: How many pillows are too many? Another ad featured a group of friends on a road trip, where they realize that one of them, named Keith, who “used to be great to roadtrip with,” has changed dramatically since he bought his house. Post was not sent - check your email addresses! Dr. Rick is here to help. And it’s OK if someone has blue hair! Parenta-Life Coach Dr. Rick helps a group of young homeowners deal with the very real struggle of not turning into their parents in the latest Progressive commercial. This new campaign can be considered a continuation of the “Parentamorphosis” campaign, which was created by Arnold Worldwide in 2016 and became Progressive’s most successful effort without spokeswoman Flo. Progressive CMO Jeff Charney has described the brand’s strategy of parallel campaigns as being similar to a TV network that hosts a wide range of ongoing shows. Change ), You are commenting using your Facebook account. So now Progressive has introduced Dr. Rick, a… When does helping become hindering? About joshw2434 year old guy. ( Log Out / As someone who loves the marketing industry (and even minored in marketing), I know a good commercial when I see one. So now Progressive has introduced Dr. Rick, a “Parenta-Life Coach” who’s here to help. “Matt started turning into his dad,” says the woman. It’s a lighthearted riff on young people becoming like their parents and also on the younger generation’s reliance on therapists/life coaches. ( Log Out / Aldi Christmas Plane Advert – Feat. Sometimes commercials are the best part of TV. Leave a comment. The spots were directed by Martin Granger, who’s also helmed several other spots in the campaign over the years. Dr. Rick once again expands the Progressive pantheon of ad characters, anchored by Flo but encompassing everyone from half-man, half-motorcycle Motaur to star quarterback Baker Mayfield. By the way, Dr. Rick is played by Bill Glass. Progressive’s “Turning Into Your Parents” campaign has been going on for a few years now (this spot is my favorite). One of the commercials featured several men and women talking in a “Dad” Support Group about their transformation frustrations. Kevin the Carrot & Turkey, 2021 Hyundai Tucson Dog & Teddy Bear with Seat Belt On Commercial, Domino’s Carside Delivery Denny Hamlin Commercial, TVision by T-Mobile Rashida Jones & Her Sister Commercial, Aldi Australia Christmas Commercial Song: Synchronized Santas at the Pool, Asda Christmas 2020 Advert Song – Feat. This campaign included several spots directed by Roman Coppola, featuring homebuyers that assume the most annoying traits of their parents. Sorry, your blog cannot share posts by email. “Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial. Who reads books about Submarines? The spot features Dr. Rick, whose job is to help new homeowners who have turned into their parents, visiting a store called House World together with a group of new homeowners (because this is one of the ways he helps them – by getting them out of the home). Now the campaign from agency Arnold is back and painfully valid as ever. You might be on the path to becoming your parents. April 21, 2020 One of the women, for instance, talks to someone over the phone and shares her plans for lunch and dinner, but with the phone on speaker. One of the men tries to offer unwanted help at the Tile Tools and another one in the parking lot, giving instructions to a driver going in reverse. In “Guys Night Out,” for example, we saw how this rapid aging left friends stuck with a guy who shook hands on the dance floor and couldn’t pronounce “jalapeno.”. Into sports, pop culture, advertising, and trivia among other things. Filed under Uncategorized Another scene took place when a blue-haired teenager showed up and the guys could’t help from saying out loud that his hair is blue. © 2020 Adweek - All Rights Reserved, The Criticality of Communications in Health, October 2020 Cable News Ranker: Tucker Carlson Tonight Achieves New Record, Posting Most-Watched Month in Cable News History, NBC News Correspondent Mike Memoli Talks About Covering Joe Biden in 2020, Marc Burstein Is Producing His 6th Presidential Election Night for ABC News, And It Will Be One Unlike Any Other, Circle K Sends $90 Million Global Media Account to MediaCom, Jon Stewart Rises Again; Top Podcasts of 2020: Wednesday’s First Things First, Using Data to Actually Improve Brand Strategy and Get Results, 3 Keys to Insights-Driven, AI-Powered Segmentation, Using Transaction Data for Real-Time Research. ( Log Out / Whomever came up with the ‘Dr. Tags: Progressive Commercial, Progressive Dr Rick. Another spot featured a married couple sharing their story about how the husband, Matt, changed when they became homeowners. Nothing ages you like home ownership. They rely on the old adage that even though you might be embarrassed by your parents, many of us ultimately take on these characteristics as we age. “Progressive can’t protect you from becoming your parents, but we can protect your home and auto when you bundle with us,” the voiceover says at the end of the commercial. This outing proves to be quite challenging for Dr. Rick, who sees his “clients” doing all kinds of things.
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