Introduction 3 The beef tastes a lot different at Jollibee. When it comes to Filipinos, there will only be one kind of fast food restaurant that Filipinos cannot and will not trade for, and that is the Jollibee Philippine. Technological- Technology played a key role in the growth of JFC. Mission/ Vision/ Values 4 In this study we have first analyzed the case background so that we understand the scheme of things. Company Background To demonstrate ability to think strategically, Brief History of the Company Marketing practitioners stated that Jollibee was successful in formulating its products to suit the particular taste of the Filipino consumer. Include demographic, psychographic, geographic, and behavioral characteristics for the selected company. Inspired by Tony’s chef dad back in 1977, the home style hamburger quickly became an instant hit among the Filipino’s market. The context of Jollibee Food Corporation business strategy 8 Greenwich Pizza, Jollibee, Philippines 1537  Words | The company should avoid having conflict with Islam religion because the big percentage of Philippine population embraced such religion that’s why they should use Halal approved ingredients and materials. Even in 1980, JFC launched their 1st television commercial and until now they are using the power of television in reaching their market. To avoid culture and religion conflict, one of the strategies made by JFC is through its ingredients for its enormous recipe line up. PARAGNA, CHRISTINE JOY Executive Summary Legal and Political Environment 9 Premium Cleanliness- from kitchen to utensils must always be maintained. Introduction Nowadays, the environment of business is more severe. 3. The two original products of the company were named as “Yumburger” and “Chickenjoy”. Advertisement using vehicles (e.g. 7  Pages. Jollibee Foods Corporation it helps people find you. Service crews are trained on various store stations and food-service innovations. “ The AFP Strategic Planning System is the primary means by which the Chief of Staff, AFP carries out the strategic planning and related functions of, 1. JOLLIBEE FOODS CORPORATION Distinctive competence 8 Jollibee is a dominant market leader in the country that enjoys the biggest market share which is more than all the other multinational brands combined. The Jollibee Phenomenon 4 Table of Contents [pic] Jollibee Foods Corporation’s (“JFC” or the “Company”) was founded by Tony Tan Caktiong and his family. Introduction 5. Key Strategies 6 Executive Summary 2 It’s kind of a Filipino version of McDonald’s. Assessment: The company’s culture also indicated the successful performance, establishing the “Five Fs” which were “friendliness, flavorful food, fun atmosphere, flexibility in catering to customer needs, and a focus on families.” McDonalds was already a well-established and company that already made a name for it. Tingzon is pondering into three key opportunities that the firm. VI. Rice-based meals offered in Jollibee’s Brunei outlets feature foods aptly suited and … In the Philippines, Jollibee serves Coca-Cola products for its beverages; in overseas markets, the chain serves Pepsi products. Wages- another way to recognize the staffs and employees of JDC, they provide the highest compensation and benefits packages in the fast-food industry in the country. [pic] Global Sourcing is currently the most popular strategy in corporate board rooms and our focus is to introduce Jollibee is on international level. III. SWOT Analysis 4 Billboard is one of the tools being used by the JFC in their marketing because economically speaking it is more affordable for the company working for them twenty-four hours a day, seven days a week unlike other ads. Marketing Strategy: The marketing strategy of Jollibee Food Corporation is attraction and highly commercialized using various media including TV, Radio, Newsprint and more, they must have spend millions of their budget to stay on top of the mind of their customers especially among the Filipino. If you need assistance with writing your essay, our professional essay writing service is here to help! 3  Pages. Jollibee Foods Corporation is not a household name when it comes to the global market. Conclusion and recommendations 14 The company should continue to endow for the right technology toad for their productivity and efficiency of the day to day operations and can help them take on more clients. Cultural- Every country has its own food preferences; JFC may not meet the taste of each country’s local but as a Filipino owned company, it captures the taste of the locals and even the other nationalities that is there no doubt that Jollibee is apart of Filipino cultural pride. 1st Jan 1970 VII. To be in the position in the market JFC undertake several marketing activities to hold their market share. They love to dine-in with their favourite restaurants with or without occasions.

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