It’s the YouTube or TikTok experience produced on a macro scale with assembly-line efficiency. But it did quickly feel familiar and formulaic. There’s a broad sort of appeal in a way that maybe Jersey Shore and The Osbournes and Real World and certainly music videos and TRL would not have been.”. “Maybe they should have what’s-his-name host—Rob Dyrdek.”, Content ©2020 The Ringer All Rights Reserved. After a while, MTV reinvented itself so many times it started rebooting old properties it had previously abandoned. MTV has to pay Dyrdek (and Sterling and Chanel), but the videos are ripped from the internet and the show is shot in studio. Then I immediately and frantically took to Google to learn about this thing I thought I was supposed to know about. It’s certainly not that Ridiculousness is new or that Dyrdek is a fresh face. Ridiculousness is equally ridiculous for grandma as it is for the 10-year-old. “How excited can you be,” he whines to the camera, “about a video you’ve seen 58 times in a row?”. Is that how he identifies these days? Turn on MTV—on any day, at any time—and you’re likely to find an episode of Ridiculousness, a home-videos-ripped-from-the-internet-style show hosted by skateboarder Rob Dyrdek. Just consider, as Tannenbaum mentioned to me, the symbolism of MTV’s first logo, which has shifted and changed constantly since its inauguration. (Justice for Nicole Richie!). He’s 46 now and Ridiculousness is his third show for MTV, following Rob & Big (RIP, Big Black; do work for eternity, son) and Rob Dyrdek’s Fantasy Factory. But while that bottom-line factor works in MTV’s favor with Ridiculousness, it also points to a problem: how to gin up more shows that are cheap to produce, are distributed in house, are relatively successful and yet also fit with an ever-saturated traditional and social media market. 10/09/2020 About Ridiculousness Rob Dyrdek hosts an internet video clip show with celebrity guests and co-hosts Sterling "Steelo" Brim and Chanel West … “It seems that Ridiculousness is the show that has the longest tenure at the station,” Tannenbaum said. In the sketch, we see 10 years into the future of MTV mainstay Carson Daly. MTV has been reinventing itself ever since, launching and then forgetting about programming almost as quickly as it was created. Some people might not get a certain laugh line from Curb Your Enthusiasm or Atlanta, but everyone can understand large trees falling and smashing things. This person got a bruised collarbone.”. There was a time—when music videos were king and Kurt Loder delivered counterculture news straight to the camera—when the network not only had buzz, it created it. The channel once known as a home for music videos and, later, reality television, has reinvented itself again by broadcasting a comedy clip show for hours each day. How Did MTV Become the ‘Ridiculousness’ Network? For a long time, MTV was a massive part of the zeitgeist. In one episode, longtime NBA swingman Iman Shumpert joined the show to play a game called “block or charge” in which he watched various people get demolished and then made a call. "Ridiculousness" Rob Huebel (TV Episode 2020) cast and crew credits, including actors, actresses, directors, writers and more. And while people of a certain generation fondly remember the music video era and don’t recognize what the network has become, Tannenbaum and Marks see the station’s eager embrace of Ridiculousness as little more than business as usual at MTV. Four years ago, The New York Times ran a study about the 50 most-liked TV shows on Facebook and then mapped those preferences by geography. Yet another showbiz star has joined the well-monied folds of celebrities living in L.A.’s Encino neighborhood — records reveal Steelo Brim has shelled out $4.2 million for a transitional-style mansion in the celeb-studded San Fernando Valley enclave. The Video Music Awards—which he called “by and large the crown jewel of MTV’s programming”—have “really fallen off as far as star power goes.”. In 2009, the network revived MTV Unplugged. To Daly’s dismay, his career remains largely unchanged. ViacomCBS has quite clearly made its peace with that. Also, there are animals—lots of them, because everyone loves cute pets and they’re a good respite from the violence and near-death mishaps. People have been trying to bury MTV for nearly four decades—but thanks in part to Ridiculousness, it’s not dead yet. I kept watching. That was two decades ago. Maybe this is all we should expect from MTV going forward. No longer (unless you count the memes about Ridiculousness’s ubiquity). MTV might have started out as music television, but it wasn’t long before original VJs like Nina Blackwood, Alan Hunter, and Julie Brown were competing for airtime with game shows like Remote Control in 1987 and Singled Out in 1995. October 15, 2020 OneAdmin Seed and Feed. Heidi Klum Rocks With Gene Simmons, Then Raps, Heidi Klum, AMERICA'S GOT TALENT: THE CHAMPIONS (Photo by: Trae Patton/NBC). There was also no shortage of deeply questionable material. The. “People don’t look away at that. Time. On the show Ridiculousness, he is a panelist together with Chanel West Coast. So why has this particular time in TV history—both for the content-consuming nation and the network—brought about this latest programming metamorphosis at MTV? He has bags under his eyes and his skin is as gray as the V-neck he rocks along with an ugly mustard-colored plaid shirt. That worried him then and now. It’s certainly not that Ridiculousness is new or that Dyrdek is a fresh face. In 2017, TRL was brought back from the dead—and then canceled once again the next year. Because while MTV moved on from Daly, it’s since leaned all the way into the idea of replaying shows on loop. “We just showed a murder.”, “Nobody’s out here dying,” Rob replied. “We do a background check on these videos. What is it about Ridiculousness that makes MTV want to run it constantly when Comedy Central, another ViacomCBS property, recently decided to cancel the similar Tosh.O? (It needs polishing.) That hasn’t been true for a while now, and the recent rise of Ridiculousness is unlikely to change that. Like Saturday Night Live, or baseball, people have been writing MTV’s obituary for nearly as long as it’s been on the air. Apparently, consumers are willing to watch repeat programming with their memories fully intact. And if you don’t have hits, you’re fucked.” Marks argues that MTV currently finds itself in that position—“If Ridiculousness is 100 or 80 percent of their programming, then I’m going to venture that they still can’t buy a hit”—but rather than trying to find the next Real World, the network appears content to lean, almost entirely, on a mid-level yet sure bet. The program exists because of the lowbrow content, not in spite of it. Tanya Giles, the general manager and head of content strategy and programming for ViacomCBS’s entertainment and youth division—that is a very long title and it makes me tired imagining how often she has to type it—told The Ringer that Ridiculousness is a good show for the moment because it has that “comfort food” appeal across multiple generations. For laughs. All Rights Reserved. The disclaimer: “Please do not attempt to perform any of the stunts or activities in this show, as they are dangerous and could lead to serious injury. Who knows what MTV will look like a year from now if the slow slip from cultural relevance continues, or what kind of celebrities the VMAs will attract in the future. Shows of this kind have been exploiting the near-death experience for decades, though Ridiculousness has perhaps pushed the boundaries of that brand of niche entertainment more willingly than most.
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