Its popularity grew in the 1970s, when Rowntree's updated their Victorian factory and introduced new technology which enabled them to boost production. Kit-Cat Klocks have been American made since their inception, and we intend to keep it that way. May contain salt and/or yeast. Kit-Cat Klocks are made on Route 66 just outside of Los Angeles so it seemed like a perfect fit. After 85 years, Kit-Cat continues to prove that he is truly “timeless” as Kit-Cat Klocks are now sold through stores in countries all around the world. A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since. The flavour of Kit Kat was changed to dark chocolate; the packaging abandoned its Chocolate Crisp title, and was coloured blue. A similar campaign occurred in 2013 with mint, coconut, hazelnut and chocolate fudge. was hired to write a new musical version for their "Gimme a break" slogan. [22] The Kit Kat logo was added in 1937. 2007 marked Kit-Cat’s 75th anniversary, and was celebrated with The Great All American Road Show which lasted 75 days along the entire Route 66. W.K. Due to his popularity, it wasn’t long before Kit-Cat became synonymous with the 1950s in America. [29] A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit. adroll_pix_id = "3OTIUBOGEFCORFXFGWB72Q"; Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried whole milk, cocoa mass, lactose and proteins from whey, whey powder, emulsifier (sunflower lecithin), butterfat, flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt, emulsifier (soya lecithin), flavourings. With no other alternative, the California Clock Company was driven to develop a new battery technology. “We were wanting to do something special for the 75th anniversary of an American icon,” said Woody Young, President of the California Clock Company. Since 1957, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". While some flavours succeeded, many failed, alienating some consumers in the process, causing Nestlé to scale back on new releases. [42], As of 2017, U.S. variants include the standard and king-size four-finger bars, standard bars covered with white or dark chocolate, snack-size orange-covered bars for Halloween, bagged wrapped one-finger miniatures (original and assorted), unwrapped minis, a redesigned Big Kat, and a king-size Big Kat (two of the new Big Kat bars). The standard bars consist of two or four pieces composed of three layers of wafer, separated and covered by an outer layer of chocolate. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to Kit Kat sales decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position. [21], When first introduced in the United Kingdom in 1935, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between 1945–1947. Milk chocolate (sugar, modified milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, Natural Flavour. [3], Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit Kat were served at meetings of the political Kit-Cat Club in London owned by pastry chef Christopher Catling. A worker at the York plant suggested creating a cheaper chocolate bar marketed to the working man, but the use of wafer made it popular with the masses, as it was more of a palate cleanser than solid chocolate. In a 2012 advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite. In September 2013, it was announced that version 4.4 of Google's Android mobile operating system would be named "KitKat". In 1982, the owner of the California Clock Company convinced Ohio native and serial entrepreneur Woody Young to take over as President/Owner and keep Kit-Cat going strong into the new millennium. The Kit Kat Orange was the first flavour variant to be introduced in the United Kingdom, in 1996 and 1998 in Ireland. Hershey's Kit Kat Crisp Wafers in Chocolate contain sugar, wheat flour, cocoa butter, nonfat milk, chocolate, refined palm kernel oil, lactose (milk), milk fat, contains 2% or less of: soy lecithin, PGPR (emulsifier), yeast, artificial flavor, salt, and sodium bicarbonate. The Great All American Road Show included the world’s largest Kit Cat Klock at 75 inches tall and a 75-year-old Ford Deuce, specially painted to celebrate the clock which participated in 75 events across the country including parades and car shows. During the war, Rowntree's had to change the Kit Kat recipe due to rationing, and were unable to use the distinctive red and white packaging - instead they produced a blue wrapper. [citation needed], In 2010, a new £5 million manufacturing line was opened by Nestlé in York, to produce more than a billion Kit Kat bars each year. The jingle was cited in a study by University of Cincinnati researcher James J. Kellaris as one of the top ten "earworms" – bits of melody that become stuck in your head. Nestlé has factories in various locations in China, to supply to China and Hong Kong. In March 2010, Kit Kat was targeted for a boycott by Greenpeace for using palm oil, which the environmental organisation claimed resulted in destruction of forest habitats for orangutans in Indonesia. In 1962, Allied Clock moved production to Southern California and renamed itself the California Clock Company. This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw. The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. See inside the Halifax chocolate factory where Easter eggs are made. [10] Even Nestlé rejected Hershey's asking price. adroll_version = "2.0"; ©JPIMedia Publishing Ltd. All rights reserved. Kit-Cat kept on ticking through the 90s when the first Limited Color Edition Kit-Cats began to be manufactured, including the first 3/4 size Kitty Cat which was introduced in 1996. Nestle acquired the company in 1988, and further investment in 2010 allowed them to increase Kit Kat output to the current levels. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the US was an original recording by Andrew W.K. [19], As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, in September 2006 the four-finger Kit Kat Fine Dark was launched in the United Kingdom as a permanent product, and packaging for the entire brand was changed. [citation needed] It is not known at this date whether or not other varieties will follow suit. In fact, for the last 50 years, someone has purchased a Kit-Cat Klock every 3 minutes. Variations on the Andrew W.K. The 40s and 50s were decades of explosive growth for Kit-Cat’s popularity and marked the first (and last) changes in his design. They aimed to achieve a fully sustainable method of palm oil harvesting by 2015. With his signature wagging tail, rolling eyes, and contagious smile; Kit-Cat inspired joy during one of America’s roughest patches. In 2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide by Nestlé, though the ellipse was red and the text white. Variations on the traditional Kit Kat have continued to be developed since then. © 2020 California Clock Company Kit-Cat Klock® is registered trademark of the California Clock Company. [35] In Japan, Nestlé has introduced over 200 different flavours since 2000,[36] including ginger ale, soy sauce, creme brulee, green tea, sake, and banana. In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015. [20], Nestlé now manufactures two-finger Kit Kats with natural flavourings, and for the first time, Kit Kats in this format are suitable for vegans. In 2006, the UK four-finger Kit Kat contained 233 dietary calories (kcal) (975 kilojoules). Since its introduction into the US in the 1970s, the Hershey's Kit Kat packaging and advertising has differed from the branding used in every other country where it was sold. [47] Nestlé state that 58% of palm oil purchased in 2017 was responsibly sourced.[48]. Most of these early models have metal bodies, metal clock hands and four toes on each of the two paws. Other forms and shapes include "Choc'n'Go" individually wrapped fingers in France, a twelve-finger "Family Block" available in New Zealand[39] and Australia, round bite-sized "Pop Choc" pieces, square "Kubes", praline-filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat ice cream cone. The Great All American Road Show included the world’s largest Kit Cat Klock at 75 inches tall and a 75-year-old Ford Deuce, specially painted to celebrate the clock which participated in 75 events across the country including parades and car shows. [22] As a result of milk shortages after the end of World War II – a period of rationing in the United Kingdom – dark chocolate was used instead of milk chocolate during that period.[22]. [17][18], This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. The market for Chunky Kit Kats has also expanded to Canada. During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". Kit-Cat Klocks are made on Route 66 just outside of Los Angeles so it seemed like a perfect fit. [4], The origins of what is now known as the Kit Kat brand go back to 1911, when Rowntree's, a confectionery company based in York, trademarked the terms Kit Cat and Kit Kat. The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early 1980s. There are many flavours of Kit Kat, including milk, white, and dark chocolate. The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman (copy) and Michael A. Levine (music) for the DDB Advertising Agency. 2012 marked Kit-Cat’s 80th anniversary, 50 years manufacturing all of their clocks in California, and 30 years with Woody Young as President. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process. [41], In 2015, a new luxury and giftable variant of Kit Kat called Kit Kat Rubies was launched in Malaysia.
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